BULLY®

Redesigned from the ground up in 2017, the new BULLY is even heavier than the original. Weighing in at 9/10 oz, the BULLY is sure to please long distance casters and deepwater fishing enthusiasts angling for trout, salmon, walleye, bass, striped bass and pike.

Years after the discontinuation of the BULLY, due to wear on the original dies, Williams continued to receive e-mails and letters asking to bring the series back. The new and improved, even heavier BULLY is offered in the medium size 50 version of the three originals and available in 15 proven effective colour patterns. It is available in either treble hook or single siwash hook version.

Williams lures have been catching fish and pleasing anglers for more than 100 years. All Williams lures are stamped out of premium polished brass. A multistep plating operation then applies the genuine Silver and 24K Gold finishes that are a trademark of the brand and a key part of the Williams advantage.

Airbrushed painted colour accents and new long duration glow patterns offer anglers a wide variety of proven presentations. The flawless design, patented stabilizing ridge and high quality components of Williams lures ensure faultless performance.